Science fiction prototyping,

Science fiction vs prototyping,

Popper: Science fiction prototyping is a powerful innovation and communications tool for executives to help organizations imagine bold and disruptive innovations and to build them. It uses the visionary power of science fiction to inspire belief in the impossible and to provide a practical means to build breakthrough innovation. Science fiction prototyping, grounded in science fact, helps accelerate innovation to create new sources of value that can provide organizations with a significant competitive advantage.

 Emerging technologies, by definition, are complex and opaque. Often, there is significant confusion in organizations about the potential impact of these technologies due to lack of clarity and difficulty in consistent and effective communication. Science fiction prototyping, through visionary storytelling, provides clarity and context for emerging technologies so that organizations can more readily understand their potential and speculate about the likely impact on their businesses.

One of our clients in the CPG space used a science fiction video, grounded in their strategic research from R&D and technology to tell an inspiring story about the future of the organization. The video was shared across the organization and it resulted in an increased appreciation for the power of IT to facilitate change as well as to demonstrate thought leadership in terms of where the organization could and should evolve to ensure continued relevance and growth in the next 10-20 years.

We used science fiction prototyping to inspire and build futuristic environments to enable our payments client to have richer more meaningful conversations with key stakeholders about the future of payments. The goal of these physical spaces was to trigger product development and collaboration partnerships. The initial goal was for six projects in a 12-month period. The final result was over 30 individual collaboration projects.