Hawaii using new technology to attract more than millennials to the islands,

 Technology of hawaii in a new partnership,

The HTA is taking several approaches. First up, they’re partnering with the website Expedia.com in what they call a first-of-its kind marketing campaign to reach millennials.

Users can opt to allow the site to use facial recognition features while they watch a video of Hawaii from their laptop, smart phone or tablet.

It shows a video of the Hawaiian islands, all of them,” Dance said. “What it does is, through facial recognition, it sees how you react to the experiences.

For example, if a user smiles when they see something like diving but turn away when they see something like zip lining, the site will eventually put together a list of activities the user may like based on their reactions.

Technology aside, the HTA is also appealing to millennial interests in food, music and culture.

It’s part of a strategy to attract more millennials to the islands.

Millennials are a major focus group in the tourism industry so the HTA said using technology that’s at their fingertips was the obvious answer.

For the fifth year in a row, Hawaii has seen record setting numbers for visitors and spending, but with stiff competition from other parts of the world, the Hawaii Tourism Authority isn’t getting comfortable,