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Pareidolia,

Pareidolia is common in human,



Pareidolia is a type of apophenia, which is a more generalized term for seeing patterns in random data. Some common examples are seeing a likeness of Jesus in the clouds or an image of a man on the surface of the moon.
Even if many people see the same image, they may interpret it differently. The Man in the Moon that every Western child knows is the Moon Rabbit in Asia. It is known as the Moon Buffalo, Dragon or Frog in various other cultures. That’s also the reason you may argue with a friend about what shape you see in the fluffy cloud scudding overhead.

AUDITORY PAREIDOLIA,

Pareidolia isn’t limited to seeing. Auditory pareidolia refers to the phenomenon of finding meaning in random sounds, such as the electronic voice phenomena that ghost hunters claim is evidence of spirits speaking from beyond the grave. It also accounts for the rumored hidden messages in rock and pop music albums, like the belief among Beatles fans that certain tracks played backwards revealed the words “Paul is dead.”

It may seem that pareidolia leads only to silly and sometimes creepy outcomes. But psychologists exploit it through tests like the Rorschach inkblots, where the shapes seen in random ink spatters are thought to reveal insights into a subject’s subconscious. Artists also play with pareidolia, creating images that can be seen in various ways. Georgia O’Keefe’s flower paintings, for example, outrage some viewers – and delight others – who see in them suggestions of female genitalia.



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